Transit Solutions Rooted in Experience, Driven by Impact 

At Smart Transit Consulting, we specialize in helping transit systems run smarter—not just bigger. Based in Raleigh, NC, we bring decades of public transportation leadership to help local governments, agencies, and communities plan, improve, and implement efficient, rider-focused solutions.

Founded by recognized transit executive, our firm delivers data-informed strategies with practical results. Whether it’s optimizing ridership, upgrading infrastructure, or launching new systems, we help you build a more effective, equitable, and future-ready transit network.

Our Expertise

🚏 Bus Stop Improvement Planning

We conduct in-depth site assessments and develop actionable improvement plans to enhance safety, accessibility, and the overall rider experience. Our approach is rooted in real-world application—Marie Parker led the development of a comprehensive bus stop improvement plan for the City of Wilmington, including securing grant funding, analyzing ridership and usage data, and prioritizing stop upgrades based on need, equity, and impact. Whether you're upgrading a few key stops or rethinking your entire network, we bring the experience and insight to deliver practical, effective improvements. 

📈 Ridership Evaluation & Data Analysis

With advanced tools and transit-specific insight, we interpret ridership trends and performance data to support informed planning, equitable service delivery, and operational efficiency. we bring years of hands-on experience evaluating ridership by stop, route, month, day of the week, and time of day, helping agencies make data-driven decisions for schedule adjustments, service expansion, and resource optimization. Whether you're addressing underperforming routes or planning for growth, we deliver the analytical expertise to guide impactful change. 

🚐 Microtransit Program Support & Design Assistance

We offer hands-on expertise in helping agencies create, plan, and implement flexible microtransit services tailored to community needs. Our founder brings direct experience from one of the earliest microtransit startups in North Carolina and led the development of the state’s first-ever regional microtransit program, spanning multiple counties. Whether you're exploring pilot programs or scaling existing services, we help you build sustainable, rider-focused mobility solutions. 

🛠️ Technology, Systems & Operations Consulting
We help transit agencies modernize operations and implement systems that enhance efficiency, accessibility, and long-term mobility goals. With a strong foundation in both public transit operations and emerging technologies, Smart Transit Consulting supports agencies through every phase—from needs assessment and RFP creation to vendor selection, implementation, and system optimization.

Marie Parker brings direct, hands-on experience with a broad range of technologies and ADA-compliant infrastructure, including:

• Fare payment and ridership tracking systems
  
  

• Automatic Vehicle Location (AVL) and dispatch systems
  
  

• Radio and communication networks
  
  

• Bus procurement and fleet strategy
  
  

• ADA-focused enhancements such as:
  
  

  • Accessible bus stop planning and upgrades
    
    

  • Signage compliance evaluations and improvements
    
    

  • Implementation of Quantum automatic securement systems for increased passenger safety and independence
    
    

We ensure solutions are inclusive, scalable, and seamlessly integrated, supporting better service delivery and a more equitable transit experience for all riders.

Why Smart Transit Consulting?

✔️ Led by a Recognized Transit Leader
Smart Transit Consulting is led by a respected public transportation executive with over 20 years of experience directing award-winning transit systems across North Carolina. She brings real-world expertise in operations, planning, and innovation.

✔️ Strategic, Data-Driven, and Rider-Focused
We don’t offer generic solutions. Our work is grounded in deep analysis of ridership patterns, system performance, and local context—ensuring every recommendation is tailored to your agency, your community, and your goals.

✔️ Proven Results in Planning & Implementation
From launching one of North Carolina’s first regional microtransit programs and leading ADA-accessible bus stop improvements, to guiding agencies through technology procurement, federal funding acquisition, and safety policy development—we move projects from idea to execution.

✔️ Committed to Accessibility and Equity
Our approach prioritizes ADA compliance, inclusive infrastructure, and equitable service delivery, helping agencies serve all riders with dignity and safety.

Ready to Elevate Your Transit System?

Whether you’re rethinking service delivery, expanding access, or aligning with climate goals, Smart Transit Consulting is your trusted partner.

📩 Contact Us
smarttransitconsulting@gmail.com | ‪(919) 438-3226‬